Sophistication, technology and performance.
There are high-quality products that unite the Ducati style and attention to detail, with a high level of comfort for both lifestyle and in sports environments.
The spirit of the 92-year-old Italian motorcycle manufacturer transcends the mechanical. Whether experiencing the ultimate in thrills on a Monster or supporting the works riders at Mugello for the MotoGP, the same red passion courses through the veins of Ducati enthusiasts the world over. For the first time, the engineering prowess, soul and style of Ducati has been realised in performance optical and sunglass collections. Like a Panigale or a Hypermotard, the collections are a perfect mix of form and function suitable for both Ducati owners and fans. Each frame has been designed so that it can be worn underneath a crash helmet and has quickly become a Ducatisti favourite.
We launched the first eyewear collection for the iconic Ducati Brand in 2018 and introduced our Brand Ambassador, Andrea Dovizioso, a leading Ducati MotoGP rider.
Ducati is more than just motorcycles. It’s a way of life.