About

Executive Optical, Inc. is known as the most sought after optical provider of today. It is recognized as a leader in today’s vision care industry in the Philippines since it opened its doors in 1968, in the humble and historic City of Manila.

Using a stable formula for success, Executive Optical, Inc. widened its reach through its business expansion in key cities of the Philippines – from Metro Manila to Naga in Southern Luzon and Pampanga, Baguio to Isabela in Northern Luzon, Cebu, Iloilo, Bacolod and Antique in Visayas and Davao City, Cagayan De Oro, Butuan and General Santos in Mindanao. Exceeding the target of opening one hundred stores nationwide, Executive Optical and its affiliates, EO Premier and Active Eye, aligned their marketing strategies with those of today’s top players in the retail industry and meticulously combined them  with the steadfast campaign of the optical industry.

Trusted for our reliable eye care services, product variety, value pricing and services excellence, EO’s patrons have enjoyed the company’s popular fashion eye care products like sunglasses, prescription frames, contact lenses, reading glasses and contact lens solutions with every visit they make in our stores.

EO, being the exclusive distributor of popular American and European brands such as Judith Leiber, Vera Wang, Natori, Lulu Castagnette, Jessica Simpson, Betsey Johnson, Cynthia Rowley, M. Missoni, Kensie Eyewear, Penguin, Arrow, Lucky Brand, Steve Madden, New York Yankees, Daniel Hechter, Fifth Avenue, Adidas, Columbia, Converse, Callaway, Tumi, Hello Kitty, Jonathan Adler, Replay, Vince Camuto, Sperry Top Sider Eyewear, London Fog, Roca Wear, Superdry, O’Neill, Ann Taylor, United Colors of Benetton, Carolina Herrera, Mango Eyewear, Zacposen and Tous provides a wider array of eyewear brands which satisfies the critical Filipino shopper of today.

Embracing the desire to continually enhance its product line, brand image, and service standards, EO Executive Optical will remain to be in the forefront of the Optical Industry, delivering excellence in every encounter made with its valued partners.

Our Mission

We are a world class organization committed to provide excellent customer satisfaction through efficient services of our competent team of managers, doctors, and staff.

We offer only products that provide the best value for money, using state-of-the-art facilities and eye care equipment. With the aid of Divine Providence, we are guided by our core values of excellence, integrity, creativity, teamwork, and fairness.

Our Vision

To be the customers exclusive choice on eye care products and services in every territory we operate.

Our Objective

Executive Optical’s standard procedures determine visual function, visual error, eye diseases and base curve
measurement of the cornea and prescription.

All of our branches utilize state-of-the-art equipment like autorefractometers, slit lamps or biomicroscopes, retinoscopes and opthalmoscopes. These equipments, together with our highly competent Optometrists, help us diagnose vision problems. Color Blindness Test is also one of the services we offer to patients.