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Mission to Break the Traditional Style

Sassy and In-control

Embracing its Los Angeles heritage since 1997, Juicy Couture is known for incorporating an athlete touch and feminine style in fashion. Juicy Couture’s colorful and avant-garde statements allow women to express themselves in their most unique way.

Glitz up with Juicy Couture

Passion and Attitude

Driven by its passion for making an impact in the fashion industry, Juicy Couture designed eyewear for multi-faceted modern women that will help channel their personalities.

Athlete Fashion, Casual Glamour, and Laid-back

Juicy Couture started its business journey by selling maternity pants in the 90s. Today, Juicy Couture offers a wide range of products, such as apparel, accessories, fragrances, and eyewear. Its diverse and fashion-forward style offers a unique and edgy approach to the women’s eyewear line.

The Duality in Modern Fashion

Glamour and Confidence in one Frame

The Juicy Couture eyeglasses depict women with a fun personality and a bold & boss-lady facade.

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