Fashion and Lifestyle, Redefined
Brand History
WHERE IT ALL STARTED
The skateboarding icon and lifestyle designer Tony Hawk started skateboarding at nine. He started winning amateur contests by age twelve, turned professional at fourteen, and became the best competitive skater in the world by sixteen. Aside from being a legendary skateboarder, Tony is a philanthropist and entrepreneur. So, with his vision and passion, he created many authentic branded products, including eyewear.
The Hawk Legacy
BUILT FOR REAL-LIFE
His brand is globally recognized as the “skate culture” lifestyle that incorporates style and performance for ultimate convenience. Hawk focused on turning innovative materials into something useful with modern styles, classic shapes, and high-quality designs. With a focus on innovations built for real life, he mastered the craft and became one of the leaders in the industry.
Quality Eyewear
HIGH-PERFORMANCE DESIGNS
Tony’s ambition led to the development of quality eyewear and prescription lenses. Among his offerings are Blutech light filters, single and progressive lenses, and 180-degree Flex Hinges among others.
