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The Brand’s Beginning

Classic X Basic

Paradigm started its journey in the business industry through offering trendy sunglasses with a twist of classic style that elevates basics into something more interesting. Every frame is carefully crafted by the company’s trusted and talented Louisville-based design team that caters to every face, skin tone, and personality.

Sustainability: A Brand with a Mission

Paradigm is not only in the business to promote its stylish products and earn money. Their goal is also to inspire other companies regarding sustainability. The company partners with a local recycling facility to recycle demo lenses, prototypes, polybags, and more. Paradigm’s cases are also made of recycled materials and utilize solar energy throughout its facilities.

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Quality over Trend

It’s more than just a Typical Eyeglasses

The company sources its materials from the best suppliers in the industry and manufactures with a focus on achieving superior craftsmanship. In this way, its customers are presented with fashionable and high-quality eyewear.

The Sunwear Game

Dare to be different

Shades in trendy frames with a touch of classic design, Paradigm sunglasses are indeed an excellent choice for your day-time accessory. Playful without being tacky, this pair of sunglasses will surely elevate even the simplest outfit.

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