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The Crossover Between Sports and Fashion

Creativity has no Limitation

Adidas is a multinational corporation based in Germany that designs and manufactures athletic and lifestyle footwear, apparel, and accessories It was founded in 1949 by Adolf Dassler. The company targets athletes who play high-performance sports, namely basketball, football, and running. Over the years, Adidas made an impact due to its functional yet comfortable footwear, which carved its way to be noticed by high-profile athletes.

Sportswear X Eco-friendly

Brand with a purpose

In recent years, Adidas has also made efforts to reduce its environmental impact by using sustainable materials, such as recycled polyester and organic cotton in its products, as well as developing new technologies to make its production processes more efficient and less wasteful.

Collaboration and Partnerships

More opportunities

Adidas did not stop there; it also made a conscious effort to create an apparel line for women, and this decision has helped broaden its market. The brand’s popularity caught the attention of known fashion designers and brands, namely Yohji Yamamoto and Stella McCartney, which resulted in a collaboration. The partnership aims to create sportswear collections that blend style and functionality.

The introduction of adidas eyewear

Your sport optical accessory

Adidas did not stop there; it also made a conscious effort to create an apparel line for women, and this decision has helped broaden its market. The brand’s popularity caught the attention of known fashion designers and brands, namely Yohji Yamamoto and Stella McCartney, which resulted in a collaboration. The partnership aims to create sportswear collections that blend style and functionality.

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