300+ Branches Nationwide
Free Shipping Above PHP 1999
paradigm logo

The Brand’s Beginning

Classic X Basic

Paradigm started its journey in the business industry through offering trendy sunglasses with a twist of classic style that elevates basics into something more interesting. Every frame is carefully crafted by the company’s trusted and talented Louisville-based design team that caters to every face, skin tone, and personality.

Sustainability: A Brand with a Mission

Paradigm is not only in the business to promote its stylish products and earn money. Their goal is also to inspire other companies regarding sustainability. The company partners with a local recycling facility to recycle demo lenses, prototypes, polybags, and more. Paradigm’s cases are also made of recycled materials and utilize solar energy throughout its facilities.

two models wearing paradigm eyeglasses

Quality over Trend

It’s more than just a Typical Eyeglasses

The company sources its materials from the best suppliers in the industry and manufactures with a focus on achieving superior craftsmanship. In this way, its customers are presented with fashionable and high-quality eyewear.

The Sunwear Game

Dare to be different

Shades in trendy frames with a touch of classic design, Paradigm sunglasses are indeed an excellent choice for your day-time accessory. Playful without being tacky, this pair of sunglasses will surely elevate even the simplest outfit.

Related Brands

Demetz logo

Demetz

Brand History HOW IT ALL STARTED It all started in 1950 when an avid scuba diver, Roger Demetz, created the

Read More
Seventh Street logo

Seventh Street

Brand History WHY SEVENTH STREET? The brand has been creating innovative, affordable glasses since 1934, with its fundamental principle of

Read More
o'neill logo

O’Neill

Brand History PASSION FOR SURFING Jack O’Neill opened his first surf shop in a San Francisco highway garage, where he

Read More
Shop By Gender
Shop By Shape
Shop By Frame Material
Virtual Try-On
Try on over 700+ frames virtually
Shop By Gender
Shop By Shape
Shop By Frame Material
Virtual Try-On
Try on over 700+ frames virtually