They wear thick eyeglasses frame. They’re almost always introverted but smart look. The media portrays them as those that are always bullied.
During the infancy of digitized media in the 1980’s and 1990’s, nerds and geeks are perceive to not have a lot of friend. They we’re constantly being bullied, the outcast of the class and the center piece of tease and laughter. On the other hand, they are still persistent to learn, a true hobbyist, studiously intellectual, and achievement-oriented and this can be seen in how they are represented in movies and TV shows.
And, from being and embarrassment to becoming an icon of sophistication and success, the media has been triumphant in sketching up the nerd in a different—what’s to say, better light in well-loved films and TV series. Who would not know about Clark Kent, Peter Parker and Betty La Fea? They were all known to be wearing thick framed eyeglasses, are smart, and had withdrawn personalities. Physically perceived as weak and socially awkward? Yes, they are. But they are also a character of courage and possibilities. This has changed how society perceives the definition of, not only the Nerd but also the Geek.
Along with this, fashion industry picks one of its essential accessories from this stereotype: the high graded lenses inside a thick eyeglasses frame or Nerd/Geek glasses. The new glasses adds sophistication, class and style in the look of its wearer but more than that, it adds a sense of “uniqueness” and quirkiness commonly associated as the best characteristics nerds and geeks have. These glasses are now commonly used as an accessory in photo shoots and commercials and are also, used by celebrities in their magazine covers and interviews. As a result, a lot of individual uses nerdy glasses (with or without prescription) to complete their fashion statement.
Yes! Fashion comes and goes. As a matter of fact, the use of nerd glasses dates back to the 1960’s. But today’s nerd glasses trend goes beyond its high-graded lenses and thick frames. With the character’s representation in films and series, the media has successfully portrayed how nerds are not really “losers.” They may have been humiliated and always laughed at in the past, but they are independent and responsible enough to stand for who they are and what they love and the media has given emphasis to the former. They may be perceived to have all the flaws, but it is not a reason for them to stop. They were caricatured to have low self-esteem but they can continue to seek knowledge (even alone).
In line with an article, using nerd glasses as a fashion accessory contributes in the formation of the new nerdism, whereas, new school nerds found old school nerds as cool. They were the old school nerds who were able to defeat their own flaws and imperfections with their persistency and love for their works. People don’t just like to look smart with their nerdy glasses, they are learning too also act and think smart. They now see nerdiness as an innovation; an innovation that would bring strange and great ideas.
With media, nerds got the chance to be heard. People were able to have a peek of who they are, and how “cool” they are. With films and series, people were able to understand (and even recognize) themselves with the characters. Media and fashion has been an important tool in forming the new nerdism.