About EO Executive Optical

A leader in the today’s vision care industry in the Philippines and with more than 55 branches in key major cities nationwide, Executive Optical was founded in 1968.

Executive Optical has established several branches in major key cities in the Philippines - from Metro Manila to Naga in Southern Luzon, Pampanga to Baguio in Northern Luzon, Cebu and Iloilo in the Visayas and Davao City and Cagayan de Oro in Mindanao. It has grown leaps and bounds and is continuously growing with the help of competent and highly skilled professionals from various fields.

The success of Executive Optical is the result of a tradition of leadership with the optical or vision care industry in areas such as reliable eye care services, product variety, value pricing and service excellence. Today, the company carries popular fashion eye care products like sunglasses, prescription frames, contact lens, reading glasses and solutions. It is also the exclusive distributor of popular American and European brands like Adidas, Speedo, Dunlop, Daniel Swarovksi, Vera Wang, Jones New York, Cynthia Rowley, Hello Kitty and many others. It also carries popular and known eyewear brands such as Oakley, Rudy Project, Rayban, Calvin Klein, DKNY among others.

Perhaps the most important trait that Executive Optical possesses is its desire to continually enhance its product line, brand image and service standards this can only translate into continued success.

Executive Optical Inc. is a subsidiary of the Cedar Executive Holdings Group. Cedar is an acknowledged player in the real property business through its subsidiaries, Cedar Commodities Inc., and Trend Links Philippines, a wholesale optical supplier.

Mission

We are a world class organization committed to provide excellent customer satisfaction through efficient services of our competent team of managers, doctors, and staff.

We offer only products that provide the best value for money, using state-of-the-art facilities and eye care equipment.

With the aid of Divine Providence, we are guided by our core values of excellence, integrity, creativity, teamwork, and fairness.

Vision

To be the customers exclusive choice on eye care products and services in every territory we operate.